UTM Tag Builder
Fill in the fields — the tool will automatically assemble the URL with UTM parameters. Use the result in ad campaign links, email newsletters, and social media posts to track traffic with precision.
Frequently asked questions
Which UTM parameters are required?
Required: utm_source (traffic origin), utm_medium (channel type), utm_campaign (campaign name). Optional: utm_content and utm_term — used for A/B tests and keywords.
What should I put in utm_source?
The name of the source: yandex, google, vk, telegram, email, instagram. Use a consistent naming convention across your project — this will simplify reporting.
What should I put in utm_medium?
The channel type: cpc (paid search), organic, email, social, banner, referral. Google Analytics recognises these values and correctly attributes traffic.
Do I need UTM tags for organic traffic?
No. Adding UTM tags to organic traffic will corrupt your analytics data — Yandex.Metrica and GA automatically identify the source. Use UTM parameters only for paid and controlled channels.
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