SEO ROI Calculator
Enter your business parameters and traffic forecast — the calculator will show the expected number of leads, revenue, and SEO investment payback period.
Frequently asked questions
What ROI is considered normal for SEO?
The market average for SEO is 200–500% ROI per year. During the first 3–6 months ROI may be negative — this is the investment phase. Once target traffic levels are reached, ROI grows quickly because organic traffic does not require payment per click.
How do I get a realistic traffic forecast?
A forecast is built on keyword research: total search volume of target queries × expected CTR at target positions. For top-3 in Yandex, CTR is 15–30%; for top-10, it is 3–8%. Request a free forecast for your site from us.
Why does the calculator show a forecast rather than a guarantee?
SEO results depend on niche competition, site quality, budget, and seasonality. The calculator assumes a stable traffic-to-lead conversion rate. Actual figures may differ in either direction.
How do I estimate my site conversion rate if I do not know it?
Average conversion rates: service websites — 1–3%, e-commerce — 0.5–2%, landing pages — 3–8%. If analytics are set up, find the exact value in Yandex.Metrica: Reports → Goals.
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