Sales Funnel Calculator Online
A sales funnel visualises exactly how many potential customers drop off at each stage. Use data from your CRM or analytics platform to identify the bottleneck and prioritise optimisation efforts.
Visitors: 10,000 (conv. —)
Leads: 1,200 (conv. 12.0%)
Qualified: 400 (conv. 33.3%)
Negotiation: 120 (conv. 30.0%)
Deals: 40 (conv. 33.3%)
Overall conversion: 0.40%Frequently asked questions
What conversion rate is considered good for a sales funnel?
It depends on the channel and niche. E-commerce: visitor→purchase — 1–4%. B2B: lead→closed deal — 5–30%. Cold outreach: call→meeting — 5–15%. Absolute benchmarks matter less than trends: a 10% improvement at each stage can roughly double final sales output.
How do I find the bottleneck in my funnel?
Look for the stage with the largest relative drop-off — where the conversion rate is lowest. That is where optimisation should start, because a 10% improvement at the weakest stage delivers the greatest lift to the overall funnel output.
What is CAC and how can I reduce it?
CAC (Customer Acquisition Cost) is the total spend required to acquire one customer: marketing budget ÷ number of new customers. You can lower CAC by improving funnel conversion rates, nurturing warm audiences, launching referral programmes, and growing organic SEO traffic.
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