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💼 Business

Advertising Channel Comparison

Not all channels are equally profitable. Enter real numbers for each channel — budget, traffic, conversions — and instantly see which one brings the most profit, which has the best ROI, and which has the lowest cost per order.

Period:
Point A — total / mo300,000 ₽
Point B — total / mo690,000 ₽
Profit growth+390,000 ₽ / +130.0%
ROI A → B230.8% → 530.8%
ChannelBudget / moTraffic / moCR1 %CR2 %LeadsSalesProfitROI %
A
18227170,000 ₽170.0%
B
25643330,000 ₽330.0%
Δ
—↑23.1%↑14.3%↑13.3%↑40.7%↑59.3%↑160,000 ₽+160.0%
A
14421180,000 ₽600.0%
B
28044410,000 ₽1366.7%
Δ
—↑66.7%↑16.7%↑6.7%↑94.4%↑109.5%↑230,000 ₽+766.7%
TOTAL · Point A300,000 ₽−FIX 50,000 ₽230.8%
TOTAL · Point B690,000 ₽530.8%

Channel Comparison — A → B

Profit ₽

SEO
A
180,000 ₽
B
410,000 ₽★
+127.8%
ЯД
A
170,000 ₽
B
330,000 ₽
+94.1%

ROI %

SEO
A
600.0%
B
1366.7%★
+127.8%
ЯД
A
170.0%
B
330.0%
+94.1%

CPO ₽ (lower is better)

SEO
A
1,429 ₽
B
682 ₽★
-52.3%
ЯД
A
3,704 ₽
B
2,326 ₽
-37.2%

Sales (units)

SEO
A
21
B
44★
+109.5%
ЯД
A
27
B
43
+59.3%

Formula: LTV = AvP × APC − COGS × APC − 1sCOGS · Channel profit = ⌊Traffic × CR1 × CR2⌋ × LTV − Budget · Total = Σ − FIX × 1

Frequently asked questions

How do I compare the effectiveness of advertising channels?

Add your channels, enter the budget, number of visitors attracted, and conversion rates to lead (CR1) and purchase (CR2). The tool will automatically calculate profit, ROI, and cost per order (CPO) for each channel and display a ranking.

What is channel ROI?

ROI (Return on Investment) measures how much profit each unit of currency invested in a channel generated. An ROI of 200% means that for every unit of ad spend, you earned 2 units of net profit on top of your investment.

Why are product parameters needed?

Average order value, cost of goods, and repeat purchase rate (LTV) are the same across all channels — these are product characteristics, not channel characteristics. The tool uses them to calculate the net profit generated by each channel.

What is CPO?

CPO (Cost Per Order) is the cost of acquiring a single order: the channel's ad budget divided by the number of sales. The lower the CPO, the cheaper it is to acquire one customer through that channel.

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